This workshop, supported by Connect Gold member Liberty IT is aimed at providing insights for early stage entrepreneurs challenged by the world of trend based marketing. Michael O'Hara, Chief Marketing Officer at the GSM Association, organisers of Mobile World Congress will explore creativity, design, messaging, brand values, data and the delivery of a marketing programmes for your company.
'The difference between success and failure for startup companies is marketing – and it's hard! Well actually it's not that hard but a lot of people make it hard and spend their money chasing the latest trends and marketing agency schemes'
Michael will be sharing a wealth of experience in what will be a very interactive workshop
Who should attend? Innovation and tech focussed entrepreneurs. Those beginning their entrepreneurial journey or thinking of making the leap into the startup world.